The Power App in China - WeChat
Updated: Sep 3, 2019
What is WeChat
WeChat is a hugely popular social media app developed by Chinese internet company Tencent, which helps to forge social connections among groups of people with similar interests, in everything from consumerism to politics. And it also provides its 1 billion monthly active users worldwide with news and information.
Why WeChat May Be the Solution
WeChat accounted for 34% of the total data traffic of users
WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc.
WeChat Official Accounts have been satisfactory to their operators: 34% of them mentioned that the usage of WeChat Official Accounts enabled them to decrease costs by more than 30%
How to Advertise on WeChat
WeChat Moments Advertising
WeChat Banner Adverting
WeChat Mini Program Advertising
WeChat Key Opinion Leader Advertising