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The Power App in China - WeChat

Updated: Sep 3, 2019

What is WeChat

WeChat is a hugely popular social media app developed by Chinese internet company Tencent, which helps to forge social connections among groups of people with similar interests, in everything from consumerism to politics. And it also provides its 1 billion monthly active users worldwide with news and information.

Why WeChat May Be the Solution

  • WeChat accounted for 34% of the total data traffic of users

  • WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc.

  • WeChat Official Accounts have been satisfactory to their operators: 34% of them mentioned that the usage of WeChat Official Accounts enabled them to decrease costs by more than 30%

How to Advertise on WeChat

  • WeChat Moments Advertising

  • WeChat Banner Adverting

  • WeChat Mini Program Advertising

  • WeChat Key Opinion Leader Advertising

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