Newsfeed Advertising allows WeChat advertisers to book campaigns themselves in a more targeted, transparent way. WeChat moments ad or newsfeed advertising specializes in its physical store promotion. In 2017 alone, spending on newsfeed advertising grew by 91.5%. Since these advertisements are native advertisements, their use depends heavily on the platform they are featured on. Therefore, that makes understanding the demographics and user behavior of the platform you choose to advertise on incredibly important. Experts predict that newsfeed advertising will make up 35% of online advertising spending in the coming years.