Kroger
Search Engine Optimization (SEO)
Client Case Study
Situation
Kroger wanted to boost its brand awareness and promote its Tmall store through organic search optimization approach as it first entered China late 2018
The prior Chinese trademark of Kroger has been squatted
Our Solution
#1
We handpicked 15 brand/product keywords & identified 100+ relevant channels to publish brand/product-related content
#2
We drafted 250+ pieces of content & published 400+ each month to foster the brand visibility
#3
We worked closely with Kroger’s T-mall team and created updated pieces aligning with its e-commerce promotions such as Double-11, Chinese New Year, and Women’s Day.
Results
adSage created SEO content for Kroger on Chinese social channels
Kroger's organic search result on Baidu
Within 7 weeks, Baidu search index rocketed by 600% for Kroger, and 400%+ for Kroger’s Chinese brand name
Positive and relevant content occupancy rate increased from 40% to 82% on the front page of Baidu search result
Search rank for a fishing gear store coincidentally having the same brand name has been exceeded by brand’s native content
The growing trend of Kroger's localized keywords and Chinese brand name
