Situation
Kroger wanted to boost its brand awareness and promote its Tmall store through organic search optimization approach as it first entered China late 2018
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The prior Chinese trademark of Kroger has been squatted


Our Solution
#1
We handpicked 15 brand/product keywords & identified 100+ relevant channels to publish brand/product-related content
#2
We drafted 250+ pieces of content & published 400+ each month to foster the brand visibility
#3
We worked closely with Kroger’s T-mall team and created updated pieces aligning with its e-commerce promotions such as Double-11, Chinese New Year, and Women’s Day.
Results


adSage created SEO content for Kroger on Chinese social channels


Kroger's organic search result on Baidu
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Within 7 weeks, Baidu search index rocketed by 600% for Kroger, and 400%+ for Kroger’s Chinese brand name
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Positive and relevant content occupancy rate increased from 40% to 82% on the front page of Baidu search result
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Search rank for a fishing gear store coincidentally having the same brand name has been exceeded by brand’s native content

The growing trend of Kroger's localized keywords and Chinese brand name