Kroger

Search Engine Optimization (SEO)

 

Client Case Study

adSage's company logo. adSage is a leading china digital markting agency. adSage specilizes in china digital marketing, china sem, baidu advertising, baidu ads, chinese digital adertizing, WeChat advertising. We help woldwide clients to build and expand brand in China through Chinese digital network

Situation

Kroger wanted to boost its brand awareness and promote its Tmall store through organic search optimization approach as it first entered China late 2018

The prior Chinese trademark of Kroger has been squatted

Our Solution

#1

We handpicked 15 brand/product keywords & identified 100+ relevant channels to publish brand/product-related content

#2

We drafted 250+ pieces of content & published 400+ each month to foster the brand visibility

 

#3

We worked closely with Kroger’s T-mall team and created updated pieces aligning with its e-commerce promotions such as Double-11, Chinese New Year, and Women’s Day.

 

Results

adSage created SEO content for Kroger on Chinese social channels

Kroger's organic search result on Baidu

Within 7 weeks, Baidu search index rocketed by 600% for Kroger, and 400%+ for Kroger’s Chinese brand name

Positive and relevant content occupancy rate increased from 40% to 82% on the front page of Baidu search result

Search rank for a fishing gear store coincidentally having the same brand name has been exceeded by brand’s native content

The growing trend of Kroger's localized keywords and Chinese brand name

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